Local Service, Personal Attention
At Service First Insurance, we believe insurance should feel personal — not corporate. As a local, family-owned agency with offices in Payson and the East Valley, we’ve built our reputation on trust, relationships, and service that shines above the rest.
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LINNEA MACIER
OWNER
Our Story / Who We Are
Linnea founded Service First Insurance with a simple goal: to provide Arizona families and businesses with honest, reliable insurance options backed by service you can count on.
As an independent agency, we partner with multiple top-rated carriers, giving our clients flexibility and value without sacrificing coverage.​
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Personal Service — You’ll always speak to a real person who knows your name.
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Local Knowledge — We live and work in Arizona, so we understand the risks you face.
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Trusted Carriers — We represent top insurance companies, giving you real choice.
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Experience You Can Rely On — Decades of combined experience helping clients protect what matters most.
Whether you need coverage for your car, your home, or your business, our team is here to help. Get in touch today and see why our service shines above the rest.