Auto Insurance Coverage That Fits Your Life
From cars and trucks to motorcycles and RVs, we help Arizona drivers stay covered on every road.
From daily commutes in the Valley to weekend getaways in the mountains, Service First Insurance makes it simple to protect every vehicle you own. Whether it’s a car, truck, motorcycle, boat, trailer, or RV, our team is here to help you find coverage that fits your lifestyle — and your budget.
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As an independent agency, we’re not tied to one carrier. That means we can shop multiple top-rated insurance companies to find the right plan for you, with the flexibility and value you won’t get from a one-size-fits-all policy.
What We Cover
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Cars & Trucks
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Motorcycles
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RVs & Motorhomes
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Boats & Watercraft
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Trailers & Campers
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Snowmobiles (popular with our Northern Arizona clients)
Coverage Options
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Liability Coverage – Protects you if you’re at fault in an accident.
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Comprehensive Coverage – Covers damage from theft, weather, fire, or other non-collision events.
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Collision Coverage – Helps repair or replace your vehicle after a crash.
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Uninsured & Underinsured Motorist Coverage – Protects you if the other driver has little or no insurance.
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Teen Driver Coverage – Flexible options to help families with new drivers on the road.
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Accident Forgiveness – Prevents your premium from rising after your first accident.
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Minor Violation Forgiveness – Helps reduce the impact of small traffic tickets on your rate.
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Roadside Assistance – Towing, lockout help, jump starts, and more when you’re stuck.
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Specialty Auto Insurance – Coverage for classic cars, high-value vehicles, or custom rides.
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Towing Coverage – Pays for emergency towing services.
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Rental Reimbursement – Covers the cost of a rental car while yours is in the shop after a covered accident.
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Personal Injury Protection (PIP) – Helps with medical expenses and related costs.
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Mexican Auto Insurance – Required protection if you’re driving across the border.
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Medical Payments Coverage – Helps cover medical bills for you and your passengers.
Why It Matters
Insurance is about more than protecting your vehicle — it’s about protecting the people and experiences that matter most. With coverage tailored to your lifestyle, you’ll know you’re protected whether you’re driving to work, taking a family trip, or heading out on the open road.